Selected work
Five case studies spanning experiential, product, and AI-native content production — the same range this role calls for.
Experiential
METABURN — The Bridge Experience
2020 · Founder & Regional Director
A free, fully immersive 3D web-based XR Burn that ran in any browser on any device — no download, no headset required. Named one of the Recognized Universes of the 2020 Burning Man Multiverse in Burning Man Project's own announcement film, alongside BRCvr, BURN2 and SparkleVerse.
Deliver a full immersive Burn experience during a pandemic shutdown, with no in-person event possible and a hard external deadline.
Founder & Regional Director — ran the full production stack: platform licensing, producer/participant agreements, scheduling, volunteer recruitment.
Cloud-hosted WebXR with no-code 3D world building and an on-chain asset layer — a portal to seven other Recognized Universes of the Multiverse.
11,500 participants · $16,500 budget · 80-day window, 40 days active development.
Named by Burning Man Project in its own film: “the eight recognized universes of the Burning Man multiverse — Burn2, BRCvr, the Bridge Experience, Build-A-Burn, MysticVerse, SparkleVerse, Multiverse, and the Infinite Playa.”
Burning Man's own Journal names “Phoenix” as a co-creator; PlayaVR2020 credits list “Meta Burn Producers: XR Labs, Paul Bronstein, Juan Rivera, Jeffery Ferguson (Phoenix).”
Experiential · Content
Interactive & Augmented NFT Art Mural
2021 · Art Basel Miami · Project lead
An Instagram/Spark AR layer over a physical mural in Downtown Miami, delivered by XR-LABS for Fly NFT's LLC across Art Basel week. Part of a broader run of NFT/on-chain work that same year — including minting and listing “MetaBurn 2020 (1st NFT)” on Rarible, and METABURN's own release of the Alien Love Nest 2020 gift token designed by Geoff “Fusion” McCabe. Full story in the archive →
Extend a static physical mural into a living, animated layer without altering the original artwork.
Project lead, working inside the XR-LABS team delivering for the client, Fly NFT's LLC.
One image-recognition target trained on the mural, a 15-second looped animation, and an on-wall QR code as the entry point — scan and the mural comes alive in place.
A shipped, publicly exhibited AR layer running live across Art Basel week.
Product
CoPlay — Garfield Campus Digital Twin
2020 – 2024 · Joint venture with owner Susannah Rosenthal · Muncie, Indiana
A joint venture to convert the former Garfield Inc. headquarters into a Science & Technology Park and Family Entertainment Center. Susannah Rosenthal was the owner; I was the technical and business-development partner.
Give stakeholders a way to walk a proposed campus redevelopment before a single wall existed.
Technical partner & General Operations Director. I built the digital twin and engaged the property's IP rights holder on licensing terms.
A navigable digital twin: building massing, circulation, landscape treatment, and the campus monument as an explorable environment.
Delivered flythrough used in stakeholder review. The wider deal never closed — I did not raise the capital — but the twin shipped.
Product
Sensor-Driven Installations — Teslasuit, 3D Scan & Sports Lab
2020 · Creative technologist
Full-body haptic hardware and capture-to-model environment scanning, taken from first bring-up through working experiential prototype.
Prove out unfamiliar physical-computing hardware — haptics and 3D capture — as real, demoable experiences, not a spec sheet.
Hands-on hardware bring-up and prototype build, from first software load.
Teslasuit haptic feedback integration; environment 3D-scanning; sports-performance motion-capture prototyping.
Live demonstrations at a Midtown Miami pop-up next to the Tesla Store.
Content
AI-Native Production Pipeline
2020 – present · Designer & operator
A wired-together pipeline — not one tool, a system — that takes a client or venture brief from research through a delivered, polished package. It's the same pipeline that produces this site.
Agencies need AI-native production, not a single AI tool bolted onto an old workflow.
Designed, wired, and personally operate every stage of the pipeline.
Intake/research (retrieval + vision-language OCR) → orchestration (Claude Code, MCP tool calls) → generation (Gamma; ComfyUI/Stable Diffusion with published Deforum/ControlNet configs) → finishing (Python/Pillow/pymupdf) → delivery (styled HTML → PDF/DOCX in one pass).
64 client & venture decks across 19 sectors, Nov 2024–Aug 2026 · open-source Deforum/ControlNet configs published Mar 2023.